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by David Kirkpatrick : The Facebook Effect: The Inside Story of the Company That Is Connecting the World

ISBN : #1439102120 | Date : 2011-02-01

Description :

PDF-2e821 | The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social… The Facebook Effect: The Inside Story of the Company That Is Connecting the World


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by Ted Hart : Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

ISBN : #0470539569 | Date : 2010-04-26

Description :

PDF-8117b | The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial … Internet Management for Nonprofits: Strategies, Tools and Trade Secrets


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by Harry Macdivitt : Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

ISBN : #0071761683 | Date : 2011-10-10

Description :

PDF-e2e80 | A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more―which is good news for you and your business. Even in today’s global market―with its aggressive competitors, low-cost commodit… Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value


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Innovationsmanagement Business Business GeschA4ftsbeziehungen Informationsbezogene UnternehmensfBChrung PDF F337d1193

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Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition) PDF




by Lars Herrmann : Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)

ISBN : #3834920177 | Date : 2009-09-24

Description :

PDF-ccd69 | Lars Herrmann zeigt, unter welchen Rahmenbedingungen die unterschiedlichen Informationsquellen hilfreich für die Realisierung eines innovativen Produktprogramms sind. Seine Analyse basiert auf einer branchenübergreifenden Studie mit über 400 befragten Managern…. Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)


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Meatball Sundae Your Marketing Sync PDF 257b1a072

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by Seth Godin : Meatball Sundae: Is Your Marketing out of Sync?

ISBN : #1591845351 | Date : 2012-04-24

Description :

PDF-192de | Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.  Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start … Meatball Sundae: Is Your Marketing out of Sync?


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Meatball Sundae: Is Your Marketing out of Sync? by by Seth Godin

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Collaboration and Co-creation: New Platforms for Marketing and Innovation PDF




by Gaurav Bhalla : Collaboration and Co-creation: New Platforms for Marketing and Innovation

ISBN : #1441970819 | Date : 2010-11-08

Description :

PDF-156a4 | Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how the… Collaboration and Co-creation: New Platforms for Marketing and Innovation


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Hit Brands Builds Worlds Smartest PDF 68ded7a1e

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Hit Brands: How Music Builds Value for the World’s Smartest Brands PDF




by D. Jackson : Hit Brands: How Music Builds Value for the World’s Smartest Brands

ISBN : #1137271477 | Date : 2013-10-31

Description :

PDF-30edf | Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact…. Hit Brands: How Music Builds Value for the World’s Smartest Brands


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by Chris Outram : Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan

ISBN : #113757481X | Date : 2016-01-11

Description :

PDF-85846 | Three year strategy horizons are meaningless in a digital world where the environment changes every day – your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics…. Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan


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Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan by by Chris Outram

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Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404272 | Date : 2014-11-07

Description :

PDF-42c3e | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa…. Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Social Media Optimization Dummies Shreves PDF C3f0077fe

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by Ric Shreves : Social Media Optimization For Dummies

ISBN : #1119016096 | Date : 2015-04-20

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PDF-879f0 | Optimize, optimize, optimize to get the most out of your company’s social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you’re eating for lunch with the world. As the social media sphere continues to grow and be redefined, it’s more important than ever to arm yourself with the latest information on how you can use it to drive tr… Social Media Optimization For Dummies


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Social Media Optimization For Dummies by by Ric Shreves

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Integrated Brand Marketing Measuring Returns PDF 12a8e988c

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: Integrated Brand Marketing and Measuring Returns

ISBN : #0230577342 | Date : 2010-07-07

Description :

PDF-9cf47 | A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria…. Integrated Brand Marketing and Measuring Returns


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by William Miller : Libraries and Google (Internet Reference Services Quarterly)

ISBN : #0789031256 | Date : 2006-07-30

Description :

PDF-c571b | Discover the benefits—and drawbacks—of Google® Google® has become a nearly omnipresent tool of the Internet, with its potential only now beginning to be realized. How can librarians effectively integrate this powerful search engine to provide service to their patrons? Libraries and Google® presents leading authorities discussing the many possibilities of using Google® products as effective, … Libraries and Google (Internet Reference Services Quarterly)


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Libraries and Google (Internet Reference Services Quarterly) by by William Miller

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by Ada Scupola : Developing Technologies in E-Services, Self-Services, and Mobile Communication: New Concepts

ISBN : #1609606078 | Date : 2011-06-30

Description :

PDF-f3ac6 | Central to the study of e-services is the ability to evaluate critical success factors, which include quality, effectiveness, accessibility, and societal implications.Developing Technologies in E-Services, Self-Services, and Mobile Communication: New Concepts presents perspectives on the management, delivery and consumption, and creation of new e-services technologies and tools. This book reviews … Developing Technologies in E-Services, Self-Services, and Mobile Communication: New Concepts


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: Conference Proceedings Trends in Business Communication 2016

ISBN : #3658172533 | Date : 2017-03-08

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PDF-a99b6 | These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documen… Conference Proceedings Trends in Business Communication 2016


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ISBN : #1601383177 | Date : 2010-07-02

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